The lines are often super long at the brand activation tents at the Coachella Valley Music and Arts Festivals. Here's which ones are worth the wait.

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

Sports drink brand Bodyarmor has unveiled its new visual identity, comprising a new wordmark and packaging as well as a brand ...

Stand.earth observed that some of the brands linked to Permian Basin fracking include Coca-Cola, Unilever, Nestlé, and Procter & Gamble. P&G is the parent company of countless household brands, such ...

Cola-owned sports drink brand is rolling out a new identity, ad campaign, and nutritional label strategy to stand out in a ...

Arthur Sadoun has said Publicis Groupe is in a “strong” position for the rest of the year, thanks to an estimated $2 billion of new client wins in Q1, despite the fact that he conceded some clients ...

In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s .

Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and ...

Author and journalist Murray Carpenter exposes the underhanded tactics used by the Coca-Cola Company to mislead the public ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Cookie brand OREO has taken its playfulness to new interstellar heights. On Friday (11 April), the brand launched the first ...

Jon Hamm, best known for Mad Men, has taken his first lead TV role since saying goodbye to Don Draper a decade ago ...