Even though the saga started after the fiscal quarter ended, Apple's Q2 financial results are going to be profoundly ...

Apple is not doomed, but for the first time in a long time its long-term fortunes are cloudy; the time to make change is now.

The race to sell AR and smart glasses is all about breaking into the mainstream. And Meta has shown how Big Tech needs ...

While Trump insists that these exemptions are only temporary, it appears that this pivot might have been the work of Apple ...

In a recent dialogue with U.S. Commerce Secretary Howard Lutnick, Apple Inc. (NASDAQ: AAPL) CEO Tim Cook discussed the ...

Apple CEO Tim Cook has a grand vision for the future of face-worn wearable tech, and it apparently revolves around smart ...

When President Donald Trump’s announced ginormous tariffs on China, Apple CEO Tim Cook went to work behind the scenes, ...

China is crucial in Apple (AAPL) ’s global supply chain, making about 90 percent of iPhones and a significant portion of Mac ...

Apple CEO Tim Cook quietly convinced the Trump administration to exempt key electronics from punitive tariffs—shielding iPhones from a price surge. As Trump’s trade war escalated, Cook’s discreet ...

To hear newspaper reports tell it, Tim Cook only has eyes for AR glasses, as the Apple CEO puts his focus on developing the ...

Since Apple’s leadership is the target of much of DHH’s invective, let’s start with an acknowledgment that Apple CEO Tim Cook isn’t a showman, disruptor, or even a “ product person .” He’s a calm and ...

President Donald Trump recently asserted that he has provided assistance to Apple CEO Tim Cook regarding tariff exclusions, ...