Liberal comedian Suzanne Lambert kicked off the trend with a video making fun of what she believed “ MAGA girlies ” looked ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Makeup artist Frances Hannon quite quickly settled on the vibrant shade of green that would best work on Erivo’s complexion ...

Shalisa Smith, owner of Shalisa Elizabeth Artistry, shows us a trendy makeup look you can try at home.

Sabrina Carpenter's signature makeup look is just as iconic as her hit songs—and we can't get either out of our heads. Her ...

Toasted makeup uses warm colors like rusty browns, oranges, and reds to light up the face as though it's awash in the light of a fireplace. Here's a full tutorial on how to recreate the viral look.

Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

The best fall 2025 beauty trends are anything but mundane. From tousled, sky-high hair to '90s-inspired cool-toned shadow, ...

Lucasfilm has fully unveiled the set of 17 prints that will bedeck the various badges for this year's big Star Wars ...

Jacqueline’s fashion sense is a perfect blend of elegance and experimentation. She is known for effortlessly pulling off ...

BTS' J-Hope might hop to the latest trend of international artists and team up with one or more of them for his upcoming ...

The actress known for playing Britain’s favourite perennial singleton is bringing megawatt glamour to the red carpet. Her ...