BMW Sound Studio employees also contributed their voices to the experience. The choir’s songs were dissected, with isolated ...

BERLIN, April 10 (Reuters) - German automaker BMW is considering adding shifts to its Spartanburg plant in South Carolina to boost output by up to 80,000 units, executives said on an analyst call ...

SPARTANBURG, SC—BMW Spartanburg is pushing back against recent comments from White House Senior Trade Advisor Peter Navarro, who criticized the automaker’s U.S. business model during an appearance on ...

After a few “technical advances,” BMW is upgrading its EVs with more driving range, features, and options. All BMW i5 models now have more range, while the 2026 iX has an EPA-estimated driving ...

BMW earnings often bring mixed results, but not this year. In the first three months of 2025, BMW reports that sales of electric vehicles are up 26.4 percent, and overall sales are up 3.7 percent ...

Following a brand revamp in 2021, including a new logo, slogan, and design, Kia has seen impressive sales growth. According to Eric Watson, Kia America’s vice president of sales, the company is ...

Well, that’s because what they’re promising is logos, slogans, ad campaigns… those can’t solve the problem. “If I was a CMO, I’d say the only way I’m going to be the CMO is if I’m ...