Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker trimmed its full-year outlook, citing ...

Adding these life-hacking products to your routine will help you save money on expensive beauty services, from waxing to ...

There’s no feeling quite as vindicating as finding your “holy grail” beauty or skin care product. Finally, you can take the ...

After an astonishing career in beauty rethinking how makeup is sold, Victoria Jackson is back with a new brand, No Makeup ...

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

ELF stock was on tear from 2022 until the middle of last year. Friday's drop extends its decline from its June peak to about ...

Chrissy Teigen's Grammys glam was made possible by an assortment of J-Beauty products — namely this makeup cleansing gel, ...

Doechii’s intricate braids from the 2025 Grammys were among our favorites of the night. Stylist Malcolm Marquez used products ...