A Du Bois, Penn. Goodwill store received a rare 14-karat gold Kanohi Hau mask from Lego's Bionicle line. The store auctioned off the 1-inch-tall piece for more than $18,000 on Feb. 21, per the ...

In 1999 and 2000 the LEGO Company was enjoying success with its two new product ... When planning the launch of Bionicle, the third generation of these toys, a whole new marketing strategy was used.