A Du Bois, Penn. Goodwill store received a rare 14-karat gold Kanohi Hau mask from Lego's Bionicle line. The store auctioned off the 1-inch-tall piece for more than $18,000 on Feb. 21, per the ...

In 1999 and 2000 the LEGO Company was enjoying success with its two new product ... When planning the launch of Bionicle, the third generation of these toys, a whole new marketing strategy was used.

Lego Bionicle had plenty of videogame tie-ins during its run, and the first and most infamous is the Lego Bionicle game for PC in 2001. This game was advertised alongside other Lego games such as ...