In today’s fragmented digital marketing landscape, protecting a brand’s reputation when executing a digital advertising ...

When brands run digital ads aimed at parents, they may actually be reaching an audience where 67% don’t even have children.

Code and Theory has developed into the emerging tech arm of Stagwell, incorporating innovations such as generative AI and ...

AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts ...

Forget Lucy the australopithecus afarensis. Is Amazon Ads the missing link we've been searching for all along?

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.

Omneky, the Gen AI command center for smarter digital ads, today announced the launch of Smart Ads, a revolutionary new feature designed to transform ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to ...

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

Although former KENS-TV reporter and forecaster Maggie Laughlin may have left San Antonio to start her acting and modeling ...

Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand ...