But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

Arguably one of the most recognized brands in the world, Google is an example of an incredibly successful brand identity. Its friendly bright color palette is synonymous with its brand and is ...

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

Establishing a cohesive brand voice is more critical than ever for startups. A consistent brand identity not only resonates ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

The RIT academic brand uses several important logos and marks ... Here are a few practices to avoid in using the RIT identity. Along with these examples below, the RIT mark should not be altered in ...

Epigamia, for example, started with Greek yogurt before ... Is storytelling still the most effective way for startups to build their brand identity? Yes. Startups lack the recognition established ...

For example, if consumers prefer a generic product over a branded one, the brand is said to have negative brand equity. Such willingness to ignore the branded product might exist if a company has ...

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...