News

What Is Brand Personality—And How Can Small Businesses Develop One?
But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...
5 Strategies to Make Your Brand Unforgettable In a Saturated Market
In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.
AllBusiness.com on MSN2d
Use These Tools and Techniques to Create a Visual Brand Identity
A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.
Lessons From Levi’s: 6 Ways Your Brand History Can Guide Its Future
Levi’s shows leveraging a company’s heritage is more than nostalgia—it’s a powerful tool for driving innovation, fostering connection, and standing out in a competitive market.
Vogue Business5d
Is the high street having an identity crisis?
As aspirational shoppers tighten their purse strings amid a luxury slowdown, mass brands are racing to court them with ...
Brands are balancing the best of regional & national identities, driving an ‘identity regions’ culture
India's retail landscape is witnessing a surge in mall culture and e-commerce, driven by a universal shopping identity. While ...
Pearson unveils new brand identity ‘to embrace future of learning’
Pearson (PSO) announced the unveiling of “a dynamic new brand identity that demonstrates its leadership as a lifelong learning company. More ...
Beyond Traditional Zero Trust: Why AI And Identity Are The New Frontline
The key to staying ahead is an adaptive zero-trust model that continuously verifies identity, detects behavioral anomalies ...
Crunchbase News3d
From Product Fit To Brand Fit: Why Startups Shouldn’t Forget About Branding
In the fast-paced world of startups branding often takes a back seat, but should be embedded early in a startup’s strategy.
Business Wire3d
CyberArk Announces Identity Security Solution to Secure AI Agents At Scale
NEWTON, Mass. & PETACH TIKVA, Israel--(BUSINESS WIRE)--CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced the CyberArk Secure AI Agents Solution, which will allow ...