But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Arguably one of the most recognized brands in the world, Google is an example of an incredibly successful brand identity. Its friendly bright color palette is synonymous with its brand and is ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

Establishing a cohesive brand voice is more critical than ever for startups. A consistent brand identity not only resonates with your target audience but also enhances customer loyalty and trust. This ...

Below are some examples that show how the various elements of our brand come together to create cohesive pieces. Please reach out to Integrated Design if you need additional guidance.

In a marketplace overflowing with competition, the key to success isn’t just being seen—it’s being remembered.

A brand is the total of all the experiences anyone has with Hope College. It is different for each person, whether they are a student, alum, faculty, staff or donor. Brand messages, which are based on ...

The RIT academic brand uses several important logos and marks ... Here are a few practices to avoid in using the RIT identity. Along with these examples below, the RIT mark should not be altered in ...

This application shows how the brand elements are used for the approved business card layout. Baccalaureate and Commencement for Hope College’s Class of 2025 are scheduled for Sunday, May 4.

Epigamia, for example, started with Greek yogurt before ... Is storytelling still the most effective way for startups to build their brand identity? Yes. Startups lack the recognition established ...

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...