For consumers, the digital landscape creates countless offers for everything we might want and need to spend money on.

8 new playbooks corporations can use to have more social impact in ways that reduce risk and maximize business value.

Acquiring companies must weigh the strategic risks and merits of discarding a well-known brand, especially during M&A. After ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Loyalty is the result of smart brand design, and great brands are engineered, not just loved.Source: © 123rf 123rf Melanie ...

Tesla's brand loyalty is slipping in the U.S. as owner trade-ins are up 250% year-over-year. Tesla brand loyalty is crumbling ...

Assess and reevaluate constantly. Encourage feedback from customers and adjust your program accordingly. Be flexible and ...

If you're like millions of people, you've probably got at least one Apple product in your life -- whether it's an iPhone, MacBook, Apple Watch or all three. Apple has mastered the art of ...