Intangible assets are nonphysical resources that generate economic and strategic value, such as patents, trademarks, customer ...

With the UAE naming 2025 the “Year of Community,” brands across MENA are rethinking how they connect with people. The focus ...

In the world where every brand is trying to stand out, how your product looks on the outside is just as important as what’s ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

If you're like millions of people, you've probably got at least one Apple product in your life -- whether it's an iPhone, MacBook, Apple Watch or all three. Apple has mastered the art of ...

TORONTO, April 8, 2025 /CNW/ - Bond Brand Loyalty, the leading customer engagement and brand experience agency, today announced that Morana Bakula has been appointed as President and Chief Executive ...

For example, TOMS Shoes built its brand around the mission of donating one pair of shoes for every pair sold. This rallying purpose fuels customer connection and loyalty. It had a humble start selling ...

A recognized industry leader, Bakula was named one of Loyalty Magazine's Top 30 Under 40 in 2022 and has served on the Board of Directors for Waypoint Centre for Mental Health Care in Ontario.

TORONTO, April 8, 2025 /CNW/ - Bond Brand Loyalty, the leading customer engagement and brand experience agency, today announced that Morana Bakula has been appointed as President and Chief ...

Bond Brand Loyalty, a leading customer engagement and brand experience agency, has announced that Morana Bakula has been appointed as President and Chief Executive Officer. Bob Macdonald will assume ...

For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions of consumers proudly wear their fa ...

It’s a tax on brand loyalty. For decades ... At Louis Vuitton, for example, pricing strategy was an art form, adjusted based on currency fluctuations, demand, and competitive value.