Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

Purpose is no buzzword — it’s a game-changer. Studies show that consumers are nearly 80% more likely to remember a company ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

On Monday, April 7, 2025, a striking image on digital screens at MTN Ghana’s headquarters told a compelling story: a young ...

More and more founders of consumer brands have strong analytical backgrounds, often in finance. Very few founders of consumer brands have a background in market research. High IQ and analytical ...