In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

A strong personal brand not only reinforces your credibility, but also ensures your ongoing relevance in the C-suite as the ...

Regulators have proposed sweeping changes for the baby formula industry, two years after Sky News revealed how a black market ...

Small business owners are known as risk takers due to the passion and resilience they have for being able to start a new ...

Learn how to build a brand that stands out with empathy, authenticity, and innovation. A complete guide to modern branding ...

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

Cheetos demonstrates the power of moving beyond rigid guidelines and embracing a more fluid approach to branding. Its new font isn't just a visual element: it's an experience, a representation of the ...

The National Best Employer Brand Awards, founded by Dr. R.L. Bhatia, honor organizations excelling in talent retention and ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative pursuits like writing and design off our plates, and ...

Brand Ki Baat explores the transformation of audio as a medium and its impact on culture. Shubhreet Kaur converses with Ramesh Menon of Fever FM about the shift from radio to digital platforms, ...