When Jamba chief brand officer Nathan Louer was first learning about the brand, he sought a lot of input from cofounder Linda Olds, who still owns 11 stores in California. She told him that Jamba used ...

LumApps, the leading connected employee hub, introduces its new brand identity and positioning, marked by the thought-provoking tagline: "The Bright Way to Work." This transformation underscores ...

Step into an airline lounge, a hospital ward, or a cutting-edge technology campus and you will immediately notice the silent ambassadors of brand identity: corporate uniforms. Referred to in Chinese ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

Introduction: People that are specialists in their industry come to us, yet occasionally they are still inexperienced with brand building. This “Basics” series began as a well-defined procedure to ...

Sinenhlanhla Mdiya, marketing and communications manager at Basa, discusses the company’s new corporate identity, delving ...

A story of turning waste into luxury and heritage into identity. NOUKK, the first luxury textile from Arabian camel hair, won Bronze at the 2025 Dubai Lynx Awards for its new brand identity. NEW YORK, ...

Portsmouth Historic Dockyard boasts an impressive collection of historical navel artefacts, but engaging a new generation ...