STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Dan Buettner is an American longevity researcher who advocates diet and lifestyle changes to promote long-term health. He has ...

Anheuser-Busch’s CEO wants to market its beer as “American made,” rather than  “domestic”—the term that typically differentiates U.S. beer from ...

So, whether you’re a local looking for a night out that’s fancier than your average Friday, or a tourist wanting to taste the ...

Beer and soda packaged in beverage cans could be affected by the new tariffs - with beverage giant Coca-Cola saying it may ...

"We try not to pass anything along to the consumer because there's only so much people will pay for a six-pack," Bruchey said.

A growing number of organizations and activists are calling on consumers to boycott retailers. We explain why.

Bud Light's "Big Men on Cul-de-Sac" Super Bowl commercial, featuring comedian Shane Gillis and singer Post Malone, has received a mix of praise and criticism since it aired on Sunday. Newsweek has ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

The best Super Bowl commercials understand the basics. If you don't have an attention-grabbing celebrity, you're going to need a truly absurd premise ...