Every year, brands line up their booths and tents – dubbed “activations” – on festival grounds in an attempt to woo ...

There will also be plenty of parties, including after hour celebrations and exclusive activations for those visiting ...

The lines are often super long at the brand activation tents at the Coachella Valley Music and Arts Festivals. Here's which ...

Coachella, the iconic music and arts festival held annually in Indio, California, has long been synonymous with music. But in ...

There will also be plenty of parties, including after hour celebrations and exclusive activations for those visiting Coachella valley. Below, Variety compiled a list of the upcoming one-time and ...

Coachella food is expensive, and there’s few ways around that. The Taki activation provides a hack, if you’re looking for a quick snack. Inside, you’ll find four different Taki flavors ...