Every year, brands line up their booths and tents – dubbed “activations” – on festival grounds in an attempt to woo ...

As temperatures in the California deserts begin to rise, so does the anticipation surrounding the 2025 Coachella Music and ...

Coachella food is expensive, and there’s few ways around that. The Taki activation provides a hack, if you’re looking for a quick snack. Inside, you’ll find four different Taki flavors ...

There will also be plenty of parties, including after hour celebrations and exclusive activations for those visiting Coachella valley. Below, Variety compiled a list of the upcoming one-time and ...

The lines are often super long at the brand activation tents at the Coachella Valley Music and Arts Festivals. Here's which ...

There will also be plenty of parties, including after hour celebrations and exclusive activations for those visiting Coachella valley. Passes, a direct-to-fan engagement and monetization platform ...

Revolve Festival is returning for its eighth year of fun and fashion in Thermal, Calif. This year’s Desert Mirage-themed ...