In John Grant’s book After Image: Mind-altering marketing, he calls this a branded concept. Personally, I prefer to call it a ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Coca-Cola has brought back its ‘Share a Coke’ campaign, allowing a new generation of consumers to see their names on Coke bottles. The announcement: Coca-Cola is bringing back its legendary ...

On April 11, the World of Coca-Cola recently opened a new exhibit titled "Coca-Cola Stories," which presents a timeline of ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

or your best mates name on a Coca-Cola can or bottle." The Share a Coke campaign will run across a variety of media channels in Australia, including digital media, billboards, social media ...

He co-directed the first globally broadcast AI commercial for Coca-Cola late last year ... Within Temptation – Raise Your Banner). Krelitz said the venture is “creating a new model for ...

We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions ...

These sites will allow consumers to personalise Coca-Cola products on-site. The ‘Share a Coke’ campaign will run across a variety of media channels in Australia, including digital media, billboards, ...