Kantar, the world’s leading marketing data and analytics company today reveals the winners of its annual Creative Effectiveness Awards, showcasing the most ...

And every time I started thinking of who illustrated each challenge best, every advertising road led back to the Rome of Coca-Cola. Make no mistake, there was nothing amazing in any of the Coke ...

Coca-Cola is reviving its “Share a Coke” campaign, combining the classic approach with the company’s increased focus on digital marketing in recent years. The campaign originally debuted in ...

COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...

His comment followed the brand’s AI-powered Christmas commercial ... Don't miss: Why are consumers upset with Coca-Cola’s AI-generated remake of its holiday ad? “We generally want to ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority ... The next stage in the firm’s gen AI journey was video, something it made use of in its most recent Christmas advert, ...

AI-powered entertainment studio and management firm GRAiL has been launched by ad exec/filmmaker Davide Bianca and ...

Do you want to share a Coke? Do you miss having names on the side of Coca-Cola bottles? The Share A Coke campaign has returned?

and won several advertising awards. The same song was later commissioned for a Korean version in support of the Seoul Olympics in 1988. “What always feels new is Coca-Cola / That always ...