News

Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.
Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
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Coca-Cola's new 'literary' ad is an instant classic
Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...
Here’s the Real Reason You Can’t Find Coke with Real Sugar in the U.S.
You think you know why American Coke swapped cane sugar for corn syrup—but the real story is fizzier (and stickier) than ...
Coca-Cola’s ‘Classic’ campaign goes quiet while the rest of marketing gets louder
A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...
‘Nothing Beats Seeing Your Name On a Can Of Coke’ – Share A Coke Campaign Is Back
Nothing beats seeing your name on a can of Coke says new campaign. Clearly hasn't heard about the bagged variety.
Campaign Brief Asia7d
Coca-Cola relaunches world famous ‘Share a Coke’ campaign for a new generation
Coca-Cola is bringing back its legendary ‘Share a Coke’ campaign in Australia. The locally born initiative will see ...
Coca-Cola resurrects iconic ‘Share a Coke’ campaign
Coca-Cola has brought back its ‘Share a Coke’ campaign, allowing a new generation of consumers to see their names on Coke ...
The Atlanta Journal-Constitution10d
‘Sweet and Deadly’ chronicles how Coke spread disinformation for profit
Any drive through Atlanta shows the benefits of Coca-Cola philanthropy, from the Woodruff Arts Center to most of Emory University. Even the land that is now home to both the Centers for Disease ...
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COKE Coca-Cola Consolidated, Inc.
Coca-Cola Consolidated, Inc., together with its subsidiaries, manufactures, markets, and distributes nonalcoholic beverages primarily products of The Coca-Cola Company in the United States.