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Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Coca-Cola’s ‘Classic’ campaign goes quiet while the rest of marketing gets louder
A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter ...
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Coca-Cola's new 'literary' ad is an instant classic
Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...
Coca-Cola resurrects iconic ‘Share a Coke’ campaign
Coca-Cola has brought back its ‘Share a Coke’ campaign, allowing a new generation of consumers to see their names on Coke ...
Coca-Cola relaunches Share a Coke campaign
Coca-Cola is bringing back its Share a Coke campaign. The locally-born initiative will see personalised bottles return to the ...
‘Nothing Beats Seeing Your Name On a Can Of Coke’ – Share A Coke Campaign Is Back
Nothing beats seeing your name on a can of Coke says new campaign. Clearly hasn't heard about the bagged variety.
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Coca-Cola and WPP hit AI gold with new ‘classic’ campaign
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the ...