In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life ...

The lines are often super long at the brand activation tents at the Coachella Valley Music and Arts Festivals. Here's which ...

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales ...

In John Grant’s book After Image: Mind-altering marketing, he calls this a branded concept. Personally, I prefer to call it a ...