We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the ...

Discover how brand words shape identity, build trust, and enhance marketing. Choose the right words to make your brand stand ...

"Coca-Cola’s decision to abandon its reusable packaging goals is not just greenwashing." Coca-Cola slammed after quiet policy ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...