We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the ...

Discover how brand words shape identity, build trust, and enhance marketing. Choose the right words to make your brand stand ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Costco food courts will soon be serving Coca-Cola products instead of Pepsi products. Here's what to know and when the ...

Darlington’s Throwback Weekend used to feel like a love letter to NASCAR’s roots. The post Darlington Throwback Weekend Under ...

(Angus Mordant/Bloomberg via Getty Images / Getty Images) Here are some recent or planned changes that Costco has ... fountain business back over to Coca-Cola" this summer, CEO Ron Vachris said ...

What we know about the Cost-of-Living Adjustment (COLA) so far suggests it will introduce some historical changes – but that is not necessarily good news for jubilees. The adjustment could be ...

It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...