We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

James Sommerville OBE, once a beneficiary of The King’s Trust, led its rebranding, designing a new logo symbolizing ...

Trump has described the import taxes, ranging from 10% to 49%, as a way to reverse unfair treatment by American trading partners and draw factories and jobs back ... which represents big food ...

NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and ...

the hub will also have interactive games and rewards on the Coca-Cola mobile app. The 'Share a Coke' Campaign was first launched in Australia in 2011, where the brand's classic logo was replaced ...

Each payment issued in 2025 includes the latest 2.5 percent cost-of-living adjustment (COLA), which went into effect in January 2025. The COLA is designed to help beneficiaries keep up with ...