The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

COCA-COLA fans are raving over the company's version of one of the world's most recognisable drinks as it lands in UK stores for the first time. The drinks giant has brought one of its most ...

In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life ...

Coca-Cola and lime mixed at the American Bar in Havana, and going on to become one of the world’s most recognisable drinks. The new RTD is inspired by the classic Cuba Libre cocktail.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

Perhaps, we can now add a new term to muddy the waters further: a 'brand reinforcement'. Coca-Cola's update of the visual identity for its Bodyarmour energy drink feels like more than a mere ...

AN iconic fizzy drink brand is launching a new range of alcoholic cocktails for the first time. Schweppes is launching Schweppes Mix – a new range of ready-to-drink cocktails. The two new ...

As there is summer, the demand for cold drink’s demand increases rapidly in all India’s regions. Brands like Coca-Cola and Pepsi come with new packaging, branding and promotion to attract more ...

New U.S. tariffs give Coca-Cola a cost advantage over PepsiCo due to production location but both face 25% tariff on aluminum ...

Moon Beverages, a leading Coca-Cola bottler in India, plans an IPO and invests Rs 4,000 crore to expand production capacity.