In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

COCA-COLA fans are raving over the company's version of one of the world's most recognisable drinks as it lands in UK stores for the first time. The drinks giant has brought one of its most ...

Coca-Cola and lime mixed at the American Bar in Havana, and going on to become one of the world’s most recognisable drinks. The new RTD is inspired by the classic Cuba Libre cocktail.

Perhaps, we can now add a new term to muddy the waters further: a 'brand reinforcement'. Coca-Cola's update of the visual identity for its Bodyarmour energy drink feels like more than a mere ...

COCA-COLA fans are fizzing with excitement after spotting a “legendary” range of bottles back in shops – more than a decade after it was last seen. The iconic “Share a Coke” campaign ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers ...

As there is summer, the demand for cold drink’s demand increases rapidly in all India’s regions. Brands like Coca-Cola and Pepsi come with new packaging, branding and promotion to attract more ...