News

Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...
Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Warc4y
Coca-Cola cuts ad budgets by a third, spends less than PepsiCo
The steep decline in Coca-Cola advertising spend last year means major competitor PepsiCo invested more for the first time since 2000. This is according to a WARC Data analysis of company reports.