News

Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...
Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Pepsi’s big reboot: How the soda giant plans to win back market share from Coke and Dr Pepper
Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...
Campaign India23d
Brand banter or brand blunder? The fine line in cola wars
Competitive advertising can be a powerful engagement tool, but it also risks making a brand look reactive rather than original. Upputuru believes that the 'Anytime is Pepsi Time' response to Coca-Cola ...
Suffering from success: Can Reliance’s Campa keep up with demand?
In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...
Coca-Cola's Iconic Campaign Returns, But It May Not Be Enough To Overcome Slow Growth
Coca-Cola is reintroducing its iconic personalized bottle campaign, leveraging nostalgia and social media to expand its reach ...