The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI. The platform, which functions similarly to image generator DALL-E ...

To democratize Al and make it more approachable, Coca-Cola invited everyone to "Create Real Magic" to celebrate the power of creativity. And they did it by handing over some of its most iconic assets ...

AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past. It has been less ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its limitations, especially when it comes to recreating realistic human ...

At Adobe Summit, Coca-Cola CEO James Quincey ... incredibly effective at noticing AI that’s not actually a human. While Quincey believes gen AI will get to the point where it can produce people that ...