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Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Creative Bloq on MSN2d
Coca-Cola's new 'literary' ad is an instant classic
Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...
AI Can’t Fix A Bad Idea: Why Creativity Still Matters In 2025
We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...
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‘Nothing Beats Seeing Your Name On a Can Of Coke’ – Share A Coke Campaign Is Back
with Coca-Cola offering ways for consumers to get their own personalised can or bottle, ensuring everyone can get involved and share the magic. With almost 200 names and nicknames to choose from ...
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Coca-Cola and WPP hit AI gold with new ‘classic’ campaign
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the ...
Bizcommunity on MSN4d
Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI
In a world where creativity is key to connecting with consumers, Kantar’s Creative Effectiveness Awards 2025 shine a spotlight on the best ads of the ...
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Coca-Cola, Desperados, Freya’s and Deliveroo take top spots in Kantar’s most creative and effective ads of the year
Kantar’s Creative Effectiveness Awards 2025 celebrate the best ads of the year and showcase the creative techniques brands ...
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Coca-Cola: Oops, AI caught you craving – The world’s perfect non-traditional meal ambush
After winning a WARC in 2023 for Coca-Cola’s Meals campaign, this year we introduced to you Hey AI! – the world’s first agentic AI for advertising, designed to hyper-target audiences at the moments of ...