The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Cola's latest campaign can't help but bring to mind the phrase, 'if you've got it, flaunt it'. The brand's ingenious new ...

entitled ‘The Magic of Sharing’, aimed at bringing the meaning behind the platform to life. According to Coca-Cola’s global vice-president for creative, Islam ElDessouky, “Real-life everyday moments” ...

Generative AI will play a crucial role in Coca-Cola leading this change ... AI analyzing data in real time and automatically generating necessary images will increase both the speed and efficiency ...

At Adobe Summit, Coca-Cola CEO James Quincey ... incredibly effective at noticing AI that’s not actually a human. While Quincey believes gen AI will get to the point where it can produce people that ...

We're well into 2025, and if there's one clear lesson emerging, it's that even the smartest algorithms can't rescue a poorly ...

With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past. It has been less ...

with Coca-Cola offering ways for consumers to get their own personalised can or bottle, ensuring everyone can get involved and share the magic. With almost 200 names and nicknames to choose from ...

“One key data point that came up is that 72% of Gen Zers are really aspiring to make real connections ... and AI tools, personalized campaigns just feel a lot less novel. Coca-Cola itself ...