In a world where creativity is key to connecting with consumers, Kantar’s Creative Effectiveness Awards 2025 shine a ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Ads from Coca-Cola, Deliveroo, Desperados and bread brand Freya’s take the top spots in the print/outdoor, TV, digital/social, and LINK AI-tested categories respectively. The winners are determined by ...

Experience the history of The Coca-Cola Company at its new interactive museum, Coca-Cola Stories, opening April 11 in Atlanta ...

Coca-Cola consistently produces the most plastic pollution in the world, but the company's new packaging initiative could be ...

Coca-Cola ran an ad featuring “America the Beautiful” sung in a variety of languages, and people are up in arms about it. Apparently, without the rest of us being told, English is perceived as ...

In 2007, WWF and The Coca-Cola Company (Coca-Cola) launched a groundbreaking partnership that spanned more than 50 countries and focused on securing freshwater resources. Over the years, we expanded ...

In this article, we'll explore how you can leverage your brand image to boost loyalty. You'll discover strategies for crafting a memorable brand story. The silent killer of businesses isn't your ...