News

Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...
Coca-Cola makes brillaint use of its logo in new 'literary' ad – and it's an instant classic
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...
Fast Company21d
Coca-Cola brings back ‘Share a Coke’ for Gen Z
This time around, it’s targeting Gen Z. When “Share a Coke” first debuted in Australia in 2011, replacing the “Coca-Cola” logo on Coke bottles with 150 of the most popular names in the ...