When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it ...

When Coca-Cola fully took control of BodyArmor in 2021 ... like Gatorade. It used coconut water, for example, and touted its use of natural flavors and sweeteners. BodyArmor first rose to ...

We've been debating recently the difference between rebrand vs brand refresh. Perhaps, we can now add a new term to muddy the ...

It used coconut water, for example ... BodyArmor attracted the attention of Coca-Cola. The beverage giant took a 15% stake in 2018 before fully acquiring it a few years later in the company ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

Unlike other brands using reconstituted coconut powder ... expanding into the ‘healthier soda’ category while Coca-Cola is expanding its Simply brand to launch a prebiotic soda called ...

Police said Polyakov was trying to bring "offerings for the Sentinelese" that included a coconut and a can of cola. Polyakov's actions have drawn criticism and warnings that such intrusions could ...

Andrew Tindall started his marketing career with seven years in the commercial and marketing teams at Bacardi, Innocent, ...

“Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants,” said Suzanne ...