In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

Despite an aggressive ad campaign featuring commercial spots during the Super Bowl, Coca-Cola discontinued Vault in 2011. Red Bull is one of the most popular energy drinks on the market ...

Inside Coke's covert campaign to downplay the risks of sugary soda. A new book shows how the company misled America.

Coca-Cola is planning to launch a range of energy drinks for the first time on its own brand name as it intensifies efforts to break away from its traditional fizzy sodas and shift to health ...

“I want everyone to imagine drinking 1/5 of a cup of pure corn syrup because that’s what you’re doing every time you drink a can of Coke,” he said. Last but not least — energy drinks ...

Coca-Cola's update of the visual identity for its Bodyarmour energy drink feels like more than a mere refresh, but it isn't going as far as to rebrand its strategy or values: it's amplifying them.

including energy products; noncarbonated beverages, such as bottled water, ready to drink coffee and tea, enhanced water, juices, and sports drinks. It also sells its products to other Coca-Cola ...

So how does Coca-Cola, the world’s leading soft drink manufacturer ... such as the Sugar Research Foundation and the Global Energy Balance Network. These organisations worked to manipulate ...