Despite an aggressive ad campaign featuring commercial spots during the Super Bowl, Coca-Cola discontinued Vault in 2011. Red Bull is one of the most popular energy drinks on the market ...

In the world of soft drinks, the Coca-Cola name holds so much sway and global recognition that it’s hard to imagine what life ...

Coca-Cola's update of the visual identity for its Bodyarmor energy drink feels like more than a mere refresh, but it isn't ...

KO leads with high margins and global beverage power; PEP blends drinks and snacks for balanced growth. Find out which ...

Coca-Cola's update of the visual identity for its Bodyarmour energy drink feels like more than a mere refresh, but it isn't going as far as to rebrand its strategy or values: it's amplifying them.

Louisville, Kentucky-based TikToker Cam Jarrell (@cam211294) went viral after sharing her story of what happens when you have one too many Alani Nu energy drinks ... a Diet Coke mid-flight.

We caught up with Andrew McMillin, the new President of UNESDA Soft Drinks Europe, to talk about the sector’s key priorities ...

“I want everyone to imagine drinking 1/5 of a cup of pure corn syrup because that’s what you’re doing every time you drink a can of Coke,” he said. Last but not least — energy drinks ...

So how does Coca-Cola, the world’s leading soft drink manufacturer ... such as the Sugar Research Foundation and the Global Energy Balance Network. These organisations worked to manipulate ...