Coca-Cola Zero Sugar is tapping into March Madness hype with a new campaign that revolves around the idea that being the best sports fan can be “thirsty work,” and that Coke Zero is the ideal ...

The most literal manifestation of Coke Zero's drinkable advertising campaign is a 23,000-pound, 26-by-36 foot drinkable billboard located at March Madness Music Festival in White River State Park ...

s campaign. Share a Coke first launched last summer with cans of Coca-Cola, Coke Zero and Diet Coke that were personalized with 250 names. This year, the program - which is available in Britain - will ...

March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes ...

Coke Zero Sugar is attesting that “fan work is thirsty work” for its March Madness campaign. The effort is a continuation of its “Best Coke Ever?” platform, which was launched in 2021 to ...