Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with the local sales team, followed by a roundtable discussion at 7 a.m. with ...

The black top revealed it was Coke Zero. NC Chamber members watch the bottle ... while the high school cooler has no coffee or energy drinks and lower sugar, Fullenwider explained.

The cola wars have raged on for decades, and fans are as passionate as ever. Whether you’re loyal to the bold taste of Pepsi or the classic smoothness of Coca-Cola, there’s no denying both brands have ...

Coca-Cola Zero Sugar is tapping into March Madness hype with a new campaign that revolves around the idea that being the best sports fan can be “thirsty work,” and that Coke Zero is the ideal ...

Coke Zero Sugar is attesting that “fan work is thirsty work” for its March Madness campaign. The effort is a continuation of its “Best Coke Ever?” platform, which was launched in 2021 to ...

March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes with a cost: thirst. Enter Coca-Cola Zero Sugar, ...

Diet Coke and Coke Zero Sugar. Perhaps the most the controversial inclusion in this year's campaign is the nickname 'Champ'. While older Aussies once used this as a word of endearment, the once ...