To enter, you need to follow Coors Light on Instagram, post a pic of yourself with the beer after the ad airs during the Super Bowl, and then tag the brand along with the hashtags # ...

For most brands, the Big Game is a chance to reach an audience of +100M 1. For beer brands, it’s a chance to reach an audience of +100M during one of the biggest beer drinking occasions of the year 2.

The report found that successful brands drove outcomes as high as an $8.15 incremental return on ad ... Coors Light branded digital basketball. Once a shot was made, the winning screen displayed a ...