Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...

Coors Light is turning the dreaded “case of the Mondays” into a literal case of beer. The beer brand has launched Mondays Light, a limited-time packaging designed to bring a moment of relaxation on ...

You can chill out with a cocktail, but don't be quite so chill about the type of ice you use. In cocktails, ice matters. Here ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

Z is for Zaatar tea and Zombies, both of which are zesty! Though too many Zombies might leave you zonked and yearning for ...

Eugene Levy’s trademark eyebrows fly off for Little Caesars. A tongue dances to Shania Twain to promote Nestle’s Coffee Mate ...