Inside Coors Light’s Super Bowl ad as ‘Case of the Mondays’ campaign nears its finale
Coors Light and Mischief @ No Fixed Address discuss the journey from an intentional typo to a sloth-filled ad and 1.8 million ...
Inside Coors Light's Super Bowl campaign: CMO explains its formula to stand out
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
AZ Central6d
Coors Light turns a 'case of the Mondays' into literal cases of beer: How to get one
This year, Coors Light is turning the phrase into a literal case of beer with Mondays Light, which is new limited-time packaging "designed to bring chill to one of the worst Mondays of the year ...
Direct Marketing News3d
coors light unveils ‘Mondays Light’ for post-Super Bowl relaxation
Coors Light is turning the dreaded “case of the Mondays” into a literal case of beer. The beer brand has launched Mondays Light, a limited-time packaging designed to bring a moment of relaxation on ...
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Sloths — Seriously, Sloths — Steal The Show in Coors Light’s ‘Case of the Mondays’ Super Bowl Campaign
"The day after the Big Game, it's easy to feel like a sloth — they perfectly capture that 'Case of the Mondays' feeling," ...