Last month, Hello Kitty and some of her pals showed up on a line of new Yokosuka jackets, adding some Sanrio aesthetics to the flashy retro-style garments. But Sanrio’s style of cuteness works just as ...

To a 37-year-old company employee in Tokyo, the "cute" Japanese spoken by members of globally popular South Korean BTS during a live performance is part of what initially hooked her. “ ...