Last month, Hello Kitty and some of her pals showed up on a line of new Yokosuka jackets, adding some Sanrio aesthetics to the flashy retro-style garments. But Sanrio’s style of cuteness works just as ...

To a 37-year-old company employee in Tokyo, the "cute" Japanese spoken by members of globally popular South Korean BTS during a live performance is part of what initially hooked her. “ ...

No longer are idol groups confined to just being pretty, sexy, or cute, they can be a bit retro, a bit horror, completely Japanese and they would still find their audience. Even if the girls ...

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

This cultural presence parallels a broader fascination with Japanese aesthetics, including the “kawaii” (cute) culture deeply embedded in many Malaysians, from fashion trends to beauty standards. From ...

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