Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

While the Conservatives are flooding the airwaves with an array of innovative digital advertising, the Liberals' ads remain ...

Heinz launches Post-Post Credits, an ad campaign that gets interrupted by a movie in a jab towards 'skip culture'. Heinz has ...

AI media intelligence platform Kinetiq and AI brand effectiveness business Daivid has partnered on helping advertisers ...

In a world where everything is skippable, Heinz is reminding people that some things, just like its thick, rich ketchup, are ...

Unlock premium photo and video editing tools with this limited-time Picsart deal. Save big on Picsart Gold and Pro plans and ...

The last few years have been tough on marketing budgets, and the continued economic uncertainty means that CMOs are having to ...

In the late 90s/early 2000s, Sinclair benefited from the initial relaxation of broadcast ownership rules, including the FCC's ...

Consumers can use the cameras on their mobile devices to scan spare ketchup packets and generate a coupon for Hellmann’s Mayonnaise.

Paying less for a cruise for two than a cruise for one might sound bananas, but it's totally possible. Here's how I saved ...

LONDON — Alison Loehnis is leaving her role as president and ad interim chief executive officer of Yoox Net ... and corporate ...