Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

In a saturated media landscape, the most compelling PR campaigns aren’t built on data points alone but on stories that ...

It’s local news aggregation, but fully automated, and on a scale that until recently was not possible for the hyperlocal news network. In an Axios article announcing the expansion, Warren St. John, ...

In a study, memes created by OpenAI's GPT-4o model were, on average, rated funnier, more creative and more shareable than ...

In this edition of our Bi-Monthly newsletter, we share five stories relevant to Emeryville that you may have missed.

The marketing team at Beardbrand added a customer review at the top, and they ended up with this creative newsletter template design. This ecommerce email newsletter has a simple goal: drive traffic ...