A new store concept from Lids is a case study in how brands optimize in-person shopping for custom products and related sales ...

Lids is leaning into sports fans' wishes to express themselves and their love for their teams as the global sports retailer ...

The refreshed stores lean in to customization, and for the first time customers will be able to digitally personalize ...

WHY Brands and its Munchkin and Curio Home Goods brands both talk the talk and walk the walk when it comes to innovation.

Here's more from BuzzFeed shopping writer Emma Lord: "As you can see from the above GIF, I bought these for myself, and I ...