This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Industry leaders at the ET CX Annual Symposium 2025, panel explored the first principles of customer lifecycle management, ...

Market. The Digital Experience Platform (DXP) Market is witnessing substantial growth as organizations across industries ...

A well-balanced combination of technology and empathy creates memorable experiences that inspire lasting customer loyalty.

Totem co-founder and CEO Carter Fowler explains how his company has racked up more than 150 million organic views in less than two years.

Despite the rise in technology and the ever-present narrative that robots are going to take over the world, consumers still ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Discover 8 proven strategies to drive customer retention in 2025—from AI and personalization to loyalty and lifecycle ...

In this edition of “Ask the Board,” we feature Tim Vogel, CEO and Founder of Scenthound, a membership-based grooming ...

Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...